Did you know that a massive 81 per cent of consumers conduct online research before making a purchase? This statistic tells us that most people research companies and products online before committing to make a purchase.
If you don’t have a website, or you have an average website, it means you are excluded from the decision-making process. This applies to all industries including window and door manufacturers and for residential and commercial purchasers.
Why should you spend money on building a strong online presence for your business? It allows you to showcase your best work and tell purchasers what unique benefits they will get from your products and services.
Attracts new clients
Consumers search online for exactly what they need by using search engines like google. When you create your website, you want to reach people who don’t know you, so that you can attract new clients. Importantly, you want to attract people who are looking for products and services just like yours, which is why it’s so important to get to #1 for any search result.
When setting up online platforms, it’s important to keep at the front of your mind who your audience (residential or commercial clients) and what they want (their needs). Make sure your website is simple and intuitive to best serve potential clients. Don’t bury important information and make them search for it, this will make them lose interest.
Builds stronger relationships with clients
Websites also build strong relationships with existing clients. In the busy world we live in, people don’t have the time for a good old-fashion chat so interacting with your clients through your website is both efficient and effective.
Include information that is relevant to your clients including articles that deliver value to their businesses, for example 3 things to consider when ordering double glazed windows. These articles will show you know the industry and what’s important.
Lifts your industry profile and authority
A well designed and well written website allows you to stand out in the marketplace and differentiate yourself from your competitors.
You can also position yourself as an industry expert or authority of industry knowledge. One way to do this is to help potential and current clients understand the window and door industry. For example, share your knowledge and understanding of industry regulations. This makes you more credible and sets you apart.
So, what will you do now? Will you ponder this or take up the opportunity to lift your online presence? Make sure new clients can find you online and consider you in their buying decision. The benefits are well worth your effort.
Stay tuned for more tips on online marketing.
