Soft Tech Privacy Policy
Soft Tech Group is a company registered in New Zealand, with global offices located in the United States, Australia, New Zealand, United Kingdom, France, Turkey and India, (collectively referred to as “we” “our” or “us” in this policy.)

Overview
Soft Tech is committed to maintaining the trust and confidence of our visitors to our website, those who request website demo’s and submit enquiries through forms on our website, as well as those who subscribe to our email communications. Here you’ll find information on how we treat the data we collect. Any information we collect is held in strict confidence and we have a company Data Privacy Policy in place to oversee the effective and secure processing of your personal data.

This privacy policy has been written to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. As of 25 May 2018, the General Data Protection Regulations regarding the processing of personal data and the free movement of that data will become applicable across all states within the European Union.  Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our website?
When ordering or completing a form on our site, as appropriate, you may be asked to enter your name, email address, company name, mailing address, phone number or other details that Soft Tech collects to help you with your experience.

When do we collect information?
We collect information from you when you register on our site, subscribe to our email communications, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.

How do we use your information?
We may use the information we collect from you when you register, fill in a form, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, browse the Soft Tech website, or use other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your customer service requests.
  • To administer a contest, promotion, survey or other site feature.
  • To communicate monthly product information and updates or relevant articles of interest.
  • To quickly process your transactions.
  • To send periodic emails regarding your order or other products and services.
  • To follow up after correspondence (live chat, web form submission, email or phone inquiries)

Any personal information that is no longer needed and/or required to be kept by Applicable Laws may be disposed of in a secure and confidential manner. Information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information and unsubscribe/request to have your details deleted.

How do we protect your information?
We only provide articles and information. We never ask for credit card numbers. We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access/login rights to such systems, and are required according to Soft Tech’s Data Privacy Policy to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?
Yes. Here at Soft Tech, we use automatically collected information and other information collected through cookies and similar technologies. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we may use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current website activity, which enables us to provide you with improved and personalized services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browsers are all a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies:

If you turn cookies off, some of the features that make your site experience more efficient may not function properly.

You can find more information about cookies at www.allaboutcookies.org or www.youronlinechoices.eu

To whom do we disclose information?
We work with third-party service providers who provide website, application development, hosting, maintenance, digital marketing services and other services for us. These third parties may have access to, or process Personal Data or Client Data as part of providing those services for us. We limit the information provided to these service providers where possible, to that which is reasonably necessary for them to perform their functions, and we require them to maintain the confidentiality of such information.

We use two main systems for storing our marketing information at Soft Tech. HubSpot is used as a marketing tool to track and manage the information collected via our website, and to also send out our email and marketing communications.  Our Sales team use PipeDrive as a CRM marketing tool to manage prospect and customer information and points of contact based on the information synced in from HubSpot. Both of these systems providers have a privacy policy in place which can be viewed below:

HubSpot Privacy Policy
PipeDrive Privacy Policy

We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

We have also implemented the following:

  • Google Analytics on our website
  • Remarketing with Google AdWords
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice.

Third-party links
We do not include or offer third-party products or services on our website.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email within 7 business days. 

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

GDPR (General Data Protection Regulation)
The GDPR is an EU Regulation coming into force from 25 May 2018, which will replace the 1995 EU Data Protection Directive (DPD) to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organisations who collect or process personal data. 

If at any point you believe the information we process on you is incorrect you can request to see this information and have it corrected or permanently deleted from our databases. Email your request to [email protected]

If you wish to raise a complaint on how we have handled your personal data, you can contact us to have the matter investigated – [email protected]

If you are not satisfied with our response or believe we are not processing your data in accordance with the GDPR, individuals within the EU have a right to complain to the ICO (Information Commissioners Office).  Visit https://ico.org.uk/concerns/ for further details.

CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance.
  • Honor opt-out/unsubscribe requests quickly.

Opting Out
If at any time you would like to unsubscribe from receiving future emails you will need to follow the instructions at the bottom of each email by clicking on the ‘unsubscribe’ link, and we will promptly remove you from ALL correspondence.

From time to time, Soft Tech will make updates as required to this Privacy Policy. You will be notified of any Privacy Policy changes on our Privacy Policy Page.

Contacting Us
If there are any questions regarding this Privacy Policy, you may contact us using the information below.

Soft Tech
24 Oxley Street
PO Box 611
Campelltown NSW 2560
Australia
Phone: +61 (0) 246 285955
[email protected]