Having been in the fenestration industry since the early 80s, I’ve seen a lot of change. From telephones to the then-revolutionary fax machine, and subsequently to email.  The way we do things has shifted and with those shifts have come consistent improvements in convenience and efficiency. And let me tell you, the shift to B2B eCommerce probably delivers more benefits than any of those prior developments – and what’s more, it’s within reach of your business right now.

The first question a lot of folks ask me is, ‘Well Bob, just what do you mean by B2B eCommerce?’

What B2B eCommerce is

The simple answer is ‘the sale of goods or services between businesses via an online sales portal’. If you’ve ever used Amazon.com or eBay, B2B eCommerce is the equivalent; the ‘portal’ is simply the web page through which you access the service, with ‘B2B’ meaning ‘business to business’. It just means selling items online between businesses, rather than from a business (like Amazon) to a consumer (like you).

The next question is ‘what are the benefits of B2B eCommerce?’ Again, a simple answer: dramatically improved efficiency.

With B2B eCommerce, orders are entered once, go directly into your planning and scheduling and straight through to the factory floor for manufacturing. Since your customers enter their orders directly, they are responsible for the accuracy (rather than a salesperson doing so on the phone).

Orders are processed immediately, mistakes are eliminated, and you gain complete visibility of your sales pipeline, incoming orders, schedule, bill of materials, and planning. It’s faster, more accurate and allows you to take more orders, while saving time (and therefore money) across the supply chain. It boosts customer service, too, because your dealers can get immediate and up to date pricing, and submit orders without delay, allowing them in turn to help win business faster– and ultimately, they get their windows and doors faster, keeping the end user happy.

B2B eCommerce in fenestration

Prior to joining Soft Tech, I worked on the delivery of a B2B eCommerce solution designed for use in the fenestration industry.  These types of projects are considered revolutionary for our industry because many of us still rely on outdated and manual ordering systems, receiving orders by phone, fax machine and email.

The industry has scope to take that revolution to next level with innovations such as guided selling, high quality/photo realistic visualization, engineering details and more.

This is why Soft Tech’s Dealer Module is revolutionary

Now as I mentioned earlier, B2B eCommerce is within reach of your business right now, and it is probably a lot more achievable than you think.

We’ve recently developed a Dealer Management Module which integrates directly with V6. The software works through a web browser and can provide your dealers with a window into your world. From their desks, right in front of contractors, they can see your entire catalog, select items to prepare and send a customized estimate, place orders directly into your V6, and receive live status updates as those orders are accepted.

All the same advantages of B2B eCommerce – accuracy, immediacy, and efficiency – are all built in.

Dealer Module rapidly delivers core functionality at low cost targeting the biggest available gains. It’s almost like magic – so I highly recommend taking a closer look.


For more information on Soft Tech’s Dealer Module, visit www.softtech.com/dealer-management