Picture of Tyron Ball

Picture of Tyron Ball

Soft Tech Appoints Global Commercial Director

To help support its continued expansion internationally, leading global window and door software solutions provider, Soft Tech, has appointed Tyron Ball as its Global Commercial Director.

Mr Ball will be responsible for growing global revenue, client relationship management activity and marketing.

A brand new role within the company’s senior leadership team, the appointment is an indicator of just how seriously Soft Tech is about expanding its global footprint.

Mr Ball brings with him a wealth of leadership and sales experience, with over 15 years in the technology sector.

His most recent position was as General Manager, Asia Pacific, for technology multinational, NetNames. The division enjoyed considerable growth during his office. Prior to that, he was CEO of technology company Web IP, where he was responsible for leading and directing all aspects of the operation.

Mr Ball will be based in Soft Tech’s Melbourne, Australia, office.

Commenting on his appointment, Soft Tech CEO Anne Coulter says she is delighted to have someone of Tyron’s calibre on board, especially given his considerable success in the technology arena.

“There is a considerable need for our solutions in the fenestration marketplace, particularly the US, with demand reaching the point where our sales and marketing team require strong leadership moving forward. We believe Mr Ball will provide that.”

Ms Coulter says Soft Tech will continue to support international expansion by further investing in staff and marketing activities throughout 2017.

She says the company’s unique window and door solution’s capability is key to driving growth.

“The window and door industry is very complex and what our software platform does is simplify the lives of our customers, by enabling them to produce windows and doors faster and more accurately than ever before.”

Connect with Tyron Ball linkedin.com/tyronball/ 

More about … Soft Tech provides software for the window and door industry. The company has a reputation for providing fast and accurate design, estimation and manufacturing solutions. It supports over 10,000 window and door manufacturers, dealers and suppliers globally, including some of world’s largest and most complex businesses. Founded in 1988, Soft Tech now has offices in North America, Australia, New Zealand, United Kingdom, France, Turkey and India.