In recent years, we have seen that manufacturers who have integrated their back-end systems have seen strong business growth.
Integration helps you meet your customer’s changing needs, in a fast and profit-driven way. Leading developers are delivering integrated solutions for customer relationship management (CRM) and enterprise resource planning (ERP) systems to help you stay competitive and responsive to your clients’ needs.
Here are some benefits of how integration can help your business:
1. Streamlined Processes
Integration puts a stop to double handling of information, as the sales and inventory teams can access relevant information. Salespeople can check inventory levels and order history without having to contact other departments.
2. Turn Leads into Sales
When a lead that is registered in the CRM, places an order and thus becomes a client, there is no need to transfer the data from one team and system to another. With the integration of the systems, this process becomes automated.
3. Save Time and Money
As information is more accessible, sales staff can order directly using the ERP system whilst on the road, saving time on calls and emails. Meetings and demos run smoother as staff have access to the client information and can respond faster and with more accuracy.
And as an added bonus, if your customers are satisfied with your service, they will refer you and word of mouth advertising is priceless.
4. Improve Customer Service
The quicker and more efficiently you address your customers’ needs, the more likely they are to come back and spread the word about your excellent customer service. With an integrated business, you can easily address inquiries by having all the information you need on hand right when you need it.
5. Better Reporting and Business Planning
You will have up-to-date information about inventory stock, upcoming orders, and leads. With more accessible information, reporting to shareholders and forward business planning becomes easier.
Integration can help boost your business’ growth, by meeting your customers’ changing needs, whilst saving you time, money and increasing your business’s productivity.
